How to Build a Small Business Ecosystem That Actually Works

Everyone talks about supporting small businesses. But far fewer talk about what it actually takes to build an ecosystem where those businesses can grow—and stay.

As someone who’s worked with chambers, cities, funders, and entrepreneurs across sectors, I’ve seen what works, what doesn’t, and where the gaps usually show up.

What is a small Business Ecosystem?

A small business ecosystem isn’t just about access to capital.

It’s the infrastructure of people, policies, programs, and partnerships that help entrepreneurs launch, sustain, and scale.
A healthy ecosystem includes:

  • Technical assistance providers

  • Local governments

  • Anchor institutions

  • Colleges and workforce systems

  • Funders and lenders

  • The businesses themselves

What Makes an Ecosystem Actually Work?

1. It’s Place-Based and Community-Led

No two ecosystems should look the same.
Start with lived experience—not imported frameworks. Listen to those already doing the work on the ground.

2. It’s Coordinated, Not Competitive

Partners must align around shared goals and clear roles.
This isn’t about who gets credit—it’s about who gets served.

3. It Includes Underserved Entrepreneurs by Design

If inclusion is an afterthought, the system is broken.
BIPOC, women, and rural entrepreneurs must be part of the design from the beginning.

4. It Has Funders Who Get It

Funders should support infrastructure and long-term trust—not just flashy outcomes.
This means investing in technical assistance and grassroots leadership.

Panel discussion at a small business conference

Panel discussion at a small business conference.

Let’s Build Smarter

If you’re a city, chamber, foundation, or community partner looking to build a truly effective ecosystem—I’d love to work with you.

I offer ecosystem strategy support, partnership facilitation, program development, and advisory services designed to uplift entrepreneurs who’ve historically been left out.