Purpose Still Wins: The Lessons That Keep Finding Me
If you had told me six months ago that I’d be writing this post without a “title” attached to my name, I might’ve laughed. Or panicked. Or both.
When the Utah MBDA lost its federal funding, it wasn’t just a professional setback — it was personal. I had poured myself into helping hundreds of businesses grow, many of them led by people who looked like me, building their dreams brick by brick. To see that work come to a close felt like a door I wasn’t ready to watch close.
But something — that quiet, unshakable something — kept telling me,
“You’re going to be okay.”
Faith in the Middle of the Fog
Over these past few months, I’ve applied for jobs — a lot of them. A few made it to the final interview, but every time, the door closed right before the finish line. At first, I took it hard. But then I noticed a pattern: every “no” came right after I took one more step toward my purpose.
I kept building my business.
I kept supporting other entrepreneurs.
I kept mentoring, speaking, teaching, and showing up for my community.
And while fear was still there — whispering its doubts — something deeper kept whispering louder:
Stay the course.
The Balance Between Fear and Faith
I won’t sugarcoat it. It’s uncomfortable living between I’m scared and I know I’ll be okay.
But that space has been one of my greatest teachers. It’s where I’ve learned to trust God’s timing, even when it doesn’t align with my timeline. It’s where I’ve realized that faith isn’t about ignoring fear — it’s about moving anyway.
Because every morning, I wake up knowing this: purpose doesn’t pause just because the paycheck did.
Preparation for What’s Next
In the spring of 2026, I’ll be releasing the biggest project I’ve built since founding the Utah Black Chamber. I can’t share too much yet, but I will say this: everything that’s happened has been preparation. Every delay, every disappointment, every “not yet” — they’ve been reminders that what’s coming next requires this version of me: refined, focused, and grounded in purpose.
So while the economy has its challenges and the competition is fierce, I’m not discouraged. I’m expectant. Because I know that God didn’t bring me this far to stop here.
Purpose Still Wins
If you’re reading this and walking through your own uncertain season, hear me clearly: You’re going to be okay, too.
Purpose doesn’t expire. It doesn’t get canceled with funding or passed over in interviews. It keeps finding you — in the quiet, in the waiting, and in the rebuilding.
So I’m choosing to end this year with gratitude and hope.
Because if there’s one thing I’ve learned again and again, it’s this:
Purpose still wins.
Happy Holidays,
— James Jackson III